Media Cubs was created by mum-of-two and journalist Kirsty Day after she failed to find after-school clubs that celebrated the views, creativity and individuality of her children.
Now, the Media Cubs pop-up TV studio and newsroom has developed into school clubs, community clubs, holiday clubs and parties that are all jam-packed with media, digital and creative challenges – from photography, comic strip-making, newspaper reporting and TV interviewing – while also learning about the real-life news agenda and what’s fake and what’s not.
Media Cubs is a social enterprise – this means the team put purpose before profit… and the mission is a bold one. 51% of leading journalists in the UK are privately educated. There’s a massive imbalance between who shapes and who consumes the news. Media Cubs is driven by the belief that kids from all backgrounds have a place in the newsroom and should feel confident that their views matter.
Working with the Media Cubs heroes Jack, Archie and CeCe in the town of CubChester, Media Cubs reporters learn the values of the newsroom: from leadership and teamwork to honesty and courage.
Out of 308 mini reporters we spoke to as part of our latest impact survey 91% told us they feel more confident after attending Media Cubs, 97% said they learned something new and 87% said they feel like their views and opinions are important.