The Media Cubs pop-up TV studio and newsroom is based in the fictional town of Cubchester – where each session’s media, digital or creative challenge takes place. Media Cubs reporters are joined by our heroes Jack, Archie and CeCe who act as role models to inspire our Media Cubs reporters to demonstrate the values that are important in the newsroom: communication, leadership, teamwork, honesty and curiosity. And Cubchester’s baddie, Tycoon Raccoon, is always on hand to test our values!