Global consultancy firm PwC collaborates with Media Cubs!

The Media Cubs team has been working with global professional services organisation – PwC,  for the last 18 months, to develop the digital offer available to mini reporters.After connecting through the PwC UK through the PwC Social Entrepreneurs Club Community Engagement programme, PwC Digital Innovation Developer Vic Hansla and Personal Assistants Sam Walters and Annarita Melina, explored the ways our pop-up TV studio and newsroom can take advantage of all things digital to empower our mini reporters to broadcast their confidence in new and exciting ways.The collaboration has resulted in key developments, including establishing our virtual clubs offer; implementing website user experience recommendations; developing an interactive QR code map to set Media Cubs challenges that can be adapted by partners, and developing our TikTok presence.The team also shared their expertise around gamification, AR apps and virtual events.Kirsty Day, project leader for Media Cubs, said:  “We were honoured to have been approached by the PwC team as part of their community programme. Vic and the team introduced us to ways of working we never would have considered before – and fortunately, opened our eyes to online ways of working before the pandemic hit.“As a result, we’ve developed our virtual club offer and now have interactive material to enhance the Media Cubs experience.“We couldn’t be more thankful to the team for their interest, enthusiasm and expertise.”
Vic added: “As soon as I saw the opportunity to be involved with Media Cubs via the skills sharing volunteering offered through our PwC Social Entrepreneurs Club, I knew it would be exciting and rewarding. After working with Sam and Annarita creatively on a previous virtual project, I asked them if they wanted to be involved. Kirsty and Grace were a pleasure to work with and they were so open to all of our ideas. We wanted to focus on and support Media Cubs with their digital presence whilst sharing examples of virtual events that had taken place in the firm before the pandemic. The idea for the interactive QR code map proved to be a hybrid solution enabling children to take part online and also at face to face camps. This meant a more flexible approach in what they could offer and it helped them develop their brand on the Tik Tik platform to reach their target audience.Media Cubs will be able to scale the technology ideas in a smart and sustainable way, echoing PwC’s global strategy The New Equation. We are pleased to have made a positive impact!You can find out more about the PwC Social Entrepreneurs Club and apply here. PwC Social Entrepreneurs Club – London