Top tips for our Media Cubs from media professional Louise Chandler

Louise Chandler is a highly experienced and qualified media professional who is celebrating 20 years of working in the creative media industry.

This includes working for the BBC and commercial brands such as Lloyds Bank, Superdrug, HSBC, and LLoyds pharmacy.

During a vast career of TV, radio and newspapers, as a broadcaster, reporter,  journalist and newspaper columnist Louise now works in PR & media communications.

Here she says five things she has learnt from her 20-year career with our Media Cubs.


1.     Ask yourself ‘what are your values and what do you stand for?’

I started my working life in retail with my first job at River Island as a footwear salesperson for £2.88 an hour. Weekend shifts at WH Smith, Dorothy Perkins and Marks & Spencer during my student and university years would follow and I think it was the best preparation for working with people, in the media industry. I learnt some valuable lessons about having a work personality and how you conduct yourself. Body language is important for all interactions – arms folded across the body can come across as defensive, avoiding eye contact can seem evasive and a genuine smile can go a long way to build a rapport.

I also learnt the essence of being professional, having a can-do approach to problem solving and being reliable for a job. These values have stayed with me throughout my media career and when I bump into ex colleagues, these are the things that people still remember about me all these years later!

2.     Nurture and build positive relationships

No man (or woman for that matter) is an island and there is no ‘I’ in the word team. I know from my experiences that I have had the pleasure of working with and for some great, talented people who have been supportive mentors and showed me great kindness. 

Nurturing and building positive professional relationships are key to operating in the media industry. To have trusted people you can speak to for advice, guidance and ideas when you are stuck and need help is always a valuable thing.

I have a tribe of work friends who I respect, and trust and we work well together. One good turn deserves another and remember that the people you meet will form a part of your journey during good and bad times. But remember to treat people with respect.

3.     Know what you do well and what to improve

We all have talents and skills, something that we’re really good at. This could be a natural skill for complicated maths equations, being able to cook a delicious meal in 20 minutes or the ability to dissolve an argument between your two best mates. Often, we underestimate these skills, but I think it’s important to look closely at the attributes you display and give yourself credit for them. truly value these skills. I believe our strengths come from understanding what we do well so we can build on it. But we also have to be honest about the areas we need to improve on so we can develop our perspectives and thoughts.

4.     Be bold about your achievements

Celebrate you and all the great things you do! We achieve great things in our personal and professional lives so why do we not shout about then enough? I meet many women who are talented and do fantastic work, yet we refer to the ‘imposter syndrome’ of not being good enough.

I believe that self-esteem and confidence blossoms, but it starts with us. Celebrate what we do well. I take pride in being a chatterbox because my ability to articulate and communicate led me into a broadcasting career and this is something I’m proud to share.

Just imagine introducing yourself to someone new and how you want to be memorable to grab a person’s attention and that will help you to stand tall and speak up to represent everything you have worked to achieve.

5.     Be prepared to learn and share

Every day we learn a new fact or piece of interesting information that we can use to navigate life. Learning something new then sharing it has formed the basis of my career. When you meet a colleague or new friend you get chatting and you exchange ideas and it can be insight and empowering to build knowledge.

Sharing ideas about a particular website, place to visit, person to meet or life hack that will make a difference. Think of the facts and ideas you have learnt from someone else and how they made a difference to you! So pay it forward – learn and share with someone else.

Big thank you to Louise for sharing these great top five tips!

If you want to learn more about Louise and her fantastic career go to